Location: Germany, Austria or Netherlands
My client are a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. They help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way - through Information Management. They are seeking A Channel Marketing Manager to join them for a 6 month contract.
The Opportunity As a Channel Marketing Manager, you will play a leading role in developing, managing, and executing marketing programs, events and campaigns across our partner ecosystem. You will be part of a Global Channel Marketing team, working for the Senior Director of Global Channel Marketing for the SMB Cybersecurity division. You will work closely with the Central sales team, product marketing specialists, creative, digital and web teams. You will be results-driven, focused on generating a healthy pipeline of qualified opportunities, aligning with revenue goals and fostering growth within the partner community.
The role will be covering channel marketing for the DACH, Netherlands Central Eastern Europe (CEE), Middle East and South Africa region.
The right candidate will have experience of working in channel marketing, from either a vendor, reseller, distributor, or MSP. The candidate will also have a clear understanding of B2B marketing in technology, with strong communication skills, ability to identify marketing opportunities and with a focus on ROI.
Primary Responsibilities
- Develop joint marketing plans with our top channel partners, including resellers, distributors and MSPs. Plans must be in align with the overall regional business goals.
- Collaborate and work closely with Partner Account Managers (PAMs) and Account Executives (AEs) to drive partner programs and the marketing plans.
- A key member of quarterly partner reviews, owning and presenting the marketing plan and results.
- Manage the MDF program and allocation of funds to partners.
- Manage claims in the Microsoft Partner Center for all eligible marketing activities.
- In conjunction with the Global Campaign, Creative and Enablement teams, design and develop pre-packaged marketing campaigns and assets that are made readily available for partners to execute.
- Work together with sales and partners to manage and execute reseller, MSP, and end user events and bootcamps.
- Track and monitor all marketing activities, always with a focus on generating MQLs, pipeline, bookings, and growth with our partners.
- Communicate to partners, ensure that the channel community are kept up to date on the latest products, promotions, and news.
- Promote and drive the Partner Program, promoting the benefits and ensuring that the right partners are on board.
- Work with partners to develop jointly branded customer success stories that highlight the company, products, and brand.
- Work closely with key stakeholders across all Sales and Marketing functions (Product Marketing, Demand Generation, Global Campaigns, Channel & Field, PR & Communications).
- Build a channel marketing community with peers at channel partners.
- Be the Channel Marketing expert for the Central region.
- Bachelor's degree in a business or technical discipline.
- 5+ years of B2B marketing experience preferably in IT/Technology/Security.
- Experience working in channel marketing with proven success and high initiative in the creation and execution of effective channel marketing campaigns and events.
- Comfortable in front of customers, business partners, agencies, and management
- Excellent presentation and communication skills: able to present ideas/strategies/products in a clear, concise, and convincing manner.
- Experience working on a variety of marketing activities: webinars, events, social media, and other digital tactics.
- Must be extremely well organized but needs to be flexible to handle changes in priorities.
- Able to work independently and set own priorities.
- Being able to communicate with people with different cultures and languages and work in a matrix organization.
- Experience of working with a CRM, preferably Salesforce.
- Fluent in German and English.
