Location: 100% Remote (Europe-based)
Contract Length: 5 months
Hours: 40 hours per week, Monday to Friday
Start Date: Immediate
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Manage end-to-end email campaign production and execution, including asset creation, list segmentation, set-up, testing, execution, reporting and optimization in Marketo.
- Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, and customer communications (80% internal audience of corporate employees, clinic staff, nurses, administrators and 20% to external HCP and patient audiences).
- Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering and conduct quality assurance on all email campaigns before execution.
- Report on email results and provide insights and recommendations to internal requestors.
- Interface with marketing teams, HR, IT, Legal, Finance and other departments daily and act as a representative of the broader Digital Strategy and Operations' team.
- Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
- Ability to independently troubleshoot, QA and solution all email campaigns through execution.
- Supports the business in upholding data integrity efforts (i.e. patients, providers, HCPs, clinics and employees).
- Builds email (triggered and batch) campaigns to communicate with any/all of our constituents.
- Other duties as assigned.
EXPERIENCE AND REQUIRED SKILLS :
- At least 5 years of Marketing Automation or Marketing Operations experience with heavy emphases on email automation and database management
- Prior marketing automation system administration (Marketo-specifically) and CRM integration expertise
- Basic understanding in front-end development skills (HTML, CSS, JavaScript)
- Ability to contribute to the strategic development and execution of lead journeys and multi-channel campaigns
- Create targeted nurturing operational campaigns that support business objectives
- Develop and implement automated campaigns primarily across forms, email and webinars
- Configure, implement, and maintain marketing automation programs
- Setup campaigns that leverage dynamic content and variable data fields for personalized messages
- Monitor campaign performance and provide recommendations for improvement
- Analytical and data-driven with demonstrated ability to understand key performance drivers
- Very strong project management skills with an ability to work under pressure by prioritizing workload and managing frequent changes
